By Marci Nielsen


Duracoat is an American company located in the United States. Its specialty is in production and supply of coatings. Duracoat products are global brands and can be purchased from any nation. However, most consumers are located in US, but other western countries like Canada, France, Germany, and the UK. In paint industry, Duracoat is counted as one of the biggest corporations. Its market share in Lawrence, KS, is significant in comparison to its competitors.

The number of years the business has been in operation gives it a long history. Initially it produced basic commodities, but as time went on, it diversified and increased the product portfolio. It has been able to overcome financial challenges that most companies face during the infancy stages. Today, it stands among the most profitable companies with millions of dollars in income each year.

Good management takes part of the praise that has led to the wide portfolio of commodities that the firm enjoys now. Because the corporation has been led by some of the greatest managers, it is classified under the paint industry as among the most well-managed. Most mangers that come into power in the firm hold ideas, philosophies, and adopt strategies aimed at achieving the highest level of profitability and production.

As a result of the superior management, satellite production sites have been established on almost all the continents of the world. The biggest satellite production sites are located in North America, Europe, Oceania, and Asia. Plans to expand production into Africa, Latin America, and other parts of Asia are also part of the long-term strategic plan.

The diverse product portfolio is also as a result of extensive research and development. Every year the firm invests millions of dollars to research and develop innovative coatings that solve real problems. That is why Duracoat can be attributed with inventing among the greatest coatings in the industry today. All management teams that have run the firm have always supported research and development, making some kind of a corporate culture.

Unlike production sites which may not be present on all continents, distribution sites are everywhere. A huge network of distributors is maintained in all countries to ensure that supplies reach everywhere. Distributors are usually in form of private investors that the company gives authority to sell its commodities to retailers. Sources of competitive advantage for commodities manufactured result from good distribution networks, superior production techniques, extensive research and development, low costs, and better management.

The various sources of competitive advantage have helped in driving costs for various commodities down to attract buyers. Prices fixed on commodities differ in different countries to suit the economic situation of country in question. However, prices tend to be relatively stable to avoid disparities.

Duracoat is a big company that produces all sorts of paints and coatings. Its paints and coatings find use in appliances, garage doors, rainwave, trims and sidewalls, metal roofings, and truck trailer sidings. Some coatings are manufactured to be able to resist oxidation, erosion, and corrosion from the environment. The rating for most commodities is very high in the world standards.




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